Preemie clothing is often hard to come by in traditional stores. Research indicates that preemie clothing is made available by various manufacturers in nearly as extensive a variety of styles and colors as is available for full-term babies. However, the simple economics of retailing make it difficult for any one store to justify committing a good deal of shelf space to a category of merchandise that is of interest to only a small percentage of the store's target market. Therefore, it is often necessary for a preemie Mom to visit many stores to see a reasonable selection of product.
In today's day and age, the simplest answer may be to shop online. Since many internet-based retailers are marketing to a national (or even international) market, they can often afford to carry a much more extensive line of preemie clothing than can be justified by a local brick-and-mortar store. Of course, it is necessary to purchase product that cannot be tried on - but I doubt that many Moms are bringing the baby to the store to try on clothing anyway. A few simple precautions when shopping online can increase the chances of a positive experience:
- Stick with familiar brands of merchandise - it is more likely that their stated sizing guidelines are accurate.
- Check out the customer services ratings of any internet retailer on independent rating services, such as bizrate.com and shopping.com.
- Look for internet retailers with liberal return policies.
When purchasing baby clothing for premmie babies, pay close attention to the recommended weights provided by most clothing manufacturers.